David Christiansen/ Owner
As a passionate content creator and advocate of the Modern Viking lifestyle, I blend ancient pagan philosophy with a spirit of adventure. Through my online presence, I explore the symbolism behind pagan traditions and share the journey of my transition from Christianity to paganism. My designs, such as the Fehu Rune Necklace and Shield of Lugh Necklace, reflect the deeper meanings of abundance, protection, and spirituality. I aim to inspire others to embrace their own path through a unique fusion of ancient wisdom and modern expression.
How We Started
Our journey began after reading *The Untethered Soul*, a book that inspired me to believe in myself and pursue my dream of doing social media full-time and bringing people together. In the beginning, things were tough. We were traveling in a van, managing everything on the road, and at one point, we couldn’t even afford food, relying on food boxes to get by. But as my TikTok community grew, so did their desire to support us, leading to the launch of our shop, starting with clothing.
Managing the business at first was a challenge, and I learned valuable lessons about organization and leadership. Fortunately, my partner Brittany joined me, and together we’ve built a business that we now run while continuing our travels. My brother also plays a vital role, managing our warehouse and crafting our beard oils.
At the heart of everything we do are values we live by: honesty, respect, kindness, loyalty, resilience, and teamwork. Our community helped us grow rapidly, reaching 100k followers in just three months and 200k in eight months. Since then, we’ve grown exponentially, with 10k-30k new supporters joining us every month. With their support, we’ve hosted meet-ups across the USA and even received help saving our dog from Parvo. What started as a dream is now a lifestyle, powered by the people who believe in our journey.
What is the "Modern Viking Lifestyle"?
The “Modern Viking Lifestyle” is a unique blend of ancient values and contemporary perspectives. At its core, it’s about embracing the spirit of the Viking age—not through literal reenactments, but by weaving Viking-inspired virtues, symbolism, and resilience into a modern life. Rooted in strength, exploration, self-determination, and a deep connection to nature and spirituality, the Modern Viking Lifestyle celebrates personal growth, independence, and the pursuit of wisdom.
For those who follow this lifestyle, ancient symbols and practices serve as both inspiration and guidance. Runes, Norse mythology, and Celtic symbols aren’t just relics; they’re tools for mindfulness, intention-setting, and self-reflection. Followers may incorporate these into their daily lives to foster abundance, courage, and clarity of thought. For example, items like the Fehu Rune necklace or a Viking raven bracelet aren’t just jewelry—they’re reminders of values like wealth, protection, and spiritual insight.
This lifestyle also emphasizes resilience and adaptability, grounded in the understanding that life’s hardships are as inevitable as they are valuable. Whether dealing with challenges in business or on a personal level, the Modern Viking embraces each experience as an opportunity to grow stronger and wiser. Living this way often involves questioning societal norms, striving for independence, and finding fulfillment in adventure and personal exploration. The Modern Viking Lifestyle encourages people to seek their own path, cultivate a strong community, and honor their own journey toward spiritual “awakening”—one that’s grounded in purpose, authenticity, and a rich connection to ancestral wisdom.
In our community, honesty, loyalty, kindness, and respect aren’t just words; they’re essential practices that create bonds among our members. Every product, from our rune sets to pentacle necklaces, is designed to help you tap into this lifestyle—whether it’s through setting intentions, marking seasonal celebrations, or connecting with the symbols of the past. This path is as much about inner transformation as it is about honoring our shared history. The Modern Viking Lifestyle is a journey of living authentically, with courage and spirit, while honoring a legacy that continues to inspire new generations.